"Fredrick S. Levin on UDAP reform: ALEC’s proposed model act" (Legal Solutions Blog)
Thomson ReutersFredrick S. Levin
In the 1960s and early 1970s, in response to concerns that the Federal Trade Commission had failed to adequately enforce the FTC Act’s prohibition of “unfair and deceptive trade practices,” numerous states passed consumer protection laws. Many of these state statutes were modeled on the FTC Act and have become known as “little FTC act[s].”
Since their enactment, claims arising under state unfair or deceptive acts or practices laws, or UDAP laws, have become ubiquitous. As such, there is a great deal of interest in the efficacy and reform of UDAP laws.