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The Truth About the California Consumer Privacy Act: Debunking Three Common Misconceptions

Equipment Leasing & Finance Magazine
5 minute read | March.25.2020

The highly-anticipated California Consumer Privacy Act(CCPA) took effect on Jan. 1, 2020, and many businesses are scrambling to understand the applicability of the CCPA's expansive obligations. The CCPA provides California consumers with the following rights:

  • The right to know and access the categories and specific pieces of personal information that a business collects, uses and discloses about a consumer.
  • The right to delete the personal information a business collects and maintains about a consumer.
  • The right to opt out of the sale of personal information to a third party (or for minors under the age of 16, the right to opt in to such sale).
  • The right to nondiscrimination when exercising rights under the CCPA.

Originally published in Equipment Leasing & Finance Magazine; reprinted with permission.

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