"Educational tools may bring regulatory risk for fintech cos." (Law360)
Financial services providers are increasingly combining delivery of products and services with advice designed to help consumers make better-informed financial decisions.
Fintech companies, which typically rely upon data and analytics as fundamental components of their business proposition, should be particularly well positioned to aid consumers in their buying decisions.
However, recent complaints and reports are proof that companies must be very careful in how they offer advice, and underscore that a failure to proceed carefully creates a risk of stumbling into claims of unfair, deceptive, or abusive acts or practices.
Originally published in Law360; reprinted with permission.