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CFPB Takes Action Against Mortgage Companies for Deceptive Advertising

CFPB Enforcement FHA Mortgage Advertising

Consumer Finance

On February 12, the CFPB announced a civil suit against a Maryland-based mortgage company and consent orders with two additional mortgage companies headquartered in Utah and California for allegedly misleading consumers with advertisements implying U.S. government approval of their products in violation of the Mortgage Acts and Practices Advertising Rule (MAP Rule or Regulation N) of the Consumer Financial Protection Act (CFPA). In its complaint against the Maryland-based mortgage company, the CFPB alleges that the company’s reverse mortgage advertisements appeared as if they were U.S. government notices. Further, the CFPB claims that the company misrepresented whether monthly payments or repayments could be required and that there was a scheduled expiration date or deadline for the FHA-insured reverse mortgage program. The CFPB is seeking a civil fine and permanent injunction to prevent future violations with respect to the Maryland company. Similarly, the CFPB alleges that the Utah-based mortgage company disseminated direct-mail mortgage loan advertisements that improperly suggested that the lender was, or was affiliated with the FHA or VA, including that the company was “HUD approved” when it was not. The Utah company was ordered to pay a $225,000 civil penalty. In the separate consent order with the California-based mortgage company, the CFPB alleges that the lender’s mailings contained an FHA-approved lending institution logo and a website address that implied the advertisements were from, or affiliated with, the U.S. government, and were therefore deceptive and in violation of the CFPA. The company was ordered to pay an $85,000 civil penalty. In addition to civil penalties, each consent order requires the mortgage companies to submit a compliance plan to the CFPB and comply with specified record keeping, reporting, and compliance monitoring requirements.

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