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Financial Services Law Insights and Observations

Maine enacts consumer privacy law for internet service providers

State Issues State Legislation Privacy/Cyber Risk & Data Security Consumer Protection

State Issues

On June 6, the Maine governor signed S.P. 275/L.D. 946, which requires certain broadband Internet access services to receive express, affirmative consent from a customer before disclosing, selling, or permitting access to a customer’s personal information. Among other things, the provisions stipulate that a customer may revoke his or her consent at any time, and forbid providers from refusing service or charging a penalty or offering a discount based on the customer’s decision to provide or not provide consent. Furthermore, providers must include a “clear, conspicuous and nondeceptive notice at the point of sale,” as well as on the provider’s public website, concerning the provider’s obligations and the customer’s rights. Requirements for safeguarding customers’ personal information are also outlined. The Act applies only to providers operating in Maine that provide Internet access service to customers that are physically located and billed for services received in Maine.  The new law will take effect July 1, 2020.

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