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Financial Services Law Insights and Observations

Nevada updates consumer privacy framework

State Issues State Legislation Privacy/Cyber Risk & Data Security Data Brokers Consumer Protection

State Issues

On June 2, the Nevada governor signed SB 260, which revises certain provisions under the state’s existing privacy law. Among other things, the act (i) adds “data broker” to the existing privacy framework; (ii) exempts certain persons and information collected about a consumer in the state from requirements imposed on operators, data brokers, and covered information, including consumer reporting agencies, personally identifying information regulated by the FCRA or the federal Driver’s Privacy Protection Act, information collected for the purposes of fraud information, publicly available information, and financial institutions; (iii) prohibits a data broker from selling covered information collected about a consumer in the state if so directed by the consumer, and revises provisions related to the sale of certain covered information about a consumer; (iv) requires data brokers to respond to a consumer’s verified request within 60 days after receipt (a data broker may extend this period by no more than 30 days if an extension is determined to be reasonably necessary); (v) provides data brokers and operators 30 days to remedy violations of the opt-out requirement (provided they have not previously failed to comply with the opt-out requirements); and (vi) updates the definition of “sale” to include “the exchange of covered information for monetary consideration by an operator or data broker to another person.” While existing law already provides the Nevada attorney general with the authority to seek injunctive relief and impose civil penalties of no more than $5,000 per violation, the act extends this authority to cover data brokers. Additionally, the act explicitly does not provide for a private right of action against operators. The act takes effect October 1.

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