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Financial Services Law Insights and Observations

New York expands definition of telemarketing to include text messages

State Issues State Legislation Privacy/Cyber Risk & Data Security Robocalls Consumer Protection Telemarketing

State Issues

On July 13, the New York governor signed S.3941, which expands the state’s definition of telemarketing to include marketing by text message. A press release issued by the governor noted that expanding the definition closes a loophole in state law that previously limited the definition to phone calls, including unwanted robocalls. “Electronic text messages to [] mobile devices have become the newest unwelcomed invasive marketing technique. Consumers should not be burdened with excessive and predatory telemarketing in any form, including text messages,” the press release stated. The act takes effect 30 days after becoming law.

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