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9th Circuit denies bid to block Arizona’s dealer data privacy law

Courts Privacy/Cyber Risk & Data Security State Issues Consumer Protection State Attorney General Arizona Ninth Circuit Appellate

Courts

On October 25, the U.S. Court of Appeals for the Ninth Circuit affirmed a district court’s order denying a motion for preliminary injunction against enforcement of an Arizona statute designed to strengthen privacy protections for consumers whose data is collected by auto dealers. Under the Dealer Law, database providers are prohibited from limiting access to dealer data by dealer-authorized third parties and are required to create a standardized framework to facilitate access. The plaintiffs—technology companies that license dealer management systems (DMS)—sued the Arizona attorney general and the Arizona Automobile Dealers Association in an attempt to stop the Dealer Law from taking effect. The plaintiffs contended that the Dealer Law is preempted by the Copyright Act because it gives dealers the right to access plaintiff’s systems and create unlicensed copies of its dealer management system, application programming interfaces, and data compilations. The plaintiffs further claimed the Dealer Law is a violation of the U.S. Constitution’s contracts clause.

On appeal, the 9th Circuit agreed that the plaintiffs were not entitled to a preliminary injunction. The appellate court concluded that the Dealer Law was not preempted by the Copyright Act, because, among other things, the plaintiffs could comply with the Dealer Law without having to create a new copy of its software to process third-party requests. Moreover, the 9th Circuit noted that even if the plaintiffs had to create copies of their DMS on their servers to process third-party requests, they failed to established that those copies would infringe their reproduction right, and the copies the plaintiffs took objection to “would be copies of its own software running on its own servers and not shared with anyone else.” The appellate court further held that the Dealer Law was not a violation of the U.S. Constitution’s contracts clause because, among other things, plaintiffs did not show that complying with the Dealer Law prevented them from being able to keep dealer data confidential. “Promoting consumer data privacy and competition plainly qualify as legitimate public purposes,” the appellate court wrote. “[Plaintiffs] point[] out that the Arizona Legislature did not make findings specifying that those were the purposes motivating the enactment of the statute, but it was not required to do so. The purposes are apparent on the face of the law.”