FDIC expands #GetBanked campaign

Bank Regulatory Federal Issues FDIC Consumer Finance Unbanked

On February 2, the FDIC announced the expansion of its #GetBanked public awareness campaign into the Los Angeles, Dallas, and Detroit metropolitan areas in continuation of the agency’s efforts to increase financial inclusion to the unbanked population. The FDIC stated that the campaign “is focused on areas where research finds that a significant number of Black and Hispanic households are unbanked,” with the goal of “encourag[ing] unbanked consumers to consider opening a checking account.” With a series of English- and Spanish-language digital, audio, and video advertisements, the FDIC intends to reach unbanked consumers, specifically during the tax filing season. The campaign also includes resources to help consumers choose the best account to meet their needs and identify low-cost bank accounts.