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Financial Services Law Insights and Observations

Idaho places restrictions on automatic subscription renewals

State Issues State Legislation Idaho Consumer Finance UDAP

State Issues

On March 23, the Idaho governor signed SB 1298, adding new provisions to protect consumers from unfair or deceptive trade practices with respect to automatic subscription renewals entered into or renewed on or after January 1, 2023. Specifically, a seller may not make an automatic subscription renewal offer to an Idaho resident unless the seller clearly and conspicuously discloses the terms of the renewal and provides specific cancellation methods. The bill provides that notice must be given to the consumer at least thirty days and no more than sixty days in advance of the date of the delivery or provision of goods or services. Additionally, sellers must provide the same method for cancellation (including free online cancellation) as used by the consumers to subscribe. A violation of the bill’s provisions constitutes a violation of the Idaho consumer protection act.