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Financial Services Law Insights and Observations

California’s privacy agency posts CPRA proposal

Privacy/Cyber Risk & Data Security State Issues California CCPA CPRA CPPA Consumer Protection

Privacy, Cyber Risk & Data Security

Recently, in advance of its June 8 board meeting, the California Privacy Protection Agency (CPPA) Board posted draft regulations to implement the California Privacy Rights Act (CPRA). As previously covered by InfoBytes, the CPRA (largely effective January 1, 2023, with enforcement delayed until July 1, 2023) was approved by ballot measure in November 2020. Earlier this year, the CPPA provided an update on the CPRA rulemaking process, announcing its intention to finalize rulemaking in the third or fourth quarter of 2022 (covered by InfoBytes here). While the CPRA established a July 1, 2022 deadline for rulemaking, CPPA Executive Director Ashkan Soltani stated during the February meeting that the rulemaking process will extend into the second half of the year. An updated formal rulemaking timeline may be released during the June 8 meeting.

The draft regulations, which were introduced outside of the rulemaking process, set forth a working draft of the regulations to implement the CPRA and modify certain provisions and propose new regulations, including:

  • Adding, amending, and striking certain definitions. The CPRA draft regulations modify the definitions in the CCPA regulations. Specifically, the amendments strike “affirmative authorization” and “household” from its list of definitions, but adds new terms such as “disproportionate effect,” “first party,” “frictionless manner,” “notice of right to limit,” “opt-out preference signal,” as well as terms related to a consumer’s right to request to correct, opt-in to sale/sharing, delete, know, or limit.
  • Outlining restrictions on the collection and use of personal information. The draft regulations state that a business’s collection, use, retention, and/or sharing of a consumer’s personal information must be “reasonably necessary and proportionate,” and “must be consistent with what an average consumer would expect when the personal information was collected.” Businesses also must obtain a consumer’s explicit consent prior to collecting, using, retaining, and/or sharing the personal information for any purpose that is unrelated or incompatible with the original purpose for which the personal information was collected or processed.
  • Providing disclosure and communications requirements. Disclosures and communications are required to be easy to read and understandable to consumers, be available in languages in which the business ordinarily provides information, and be reasonably accessible to consumers with disabilities. The draft regulations also stipulate requirements for website and mobile application links.
  • Describing requirements for submitting CCPA requests and obtaining consumer consent. The draft regulations set forth methods for submitting CCPA requests and obtaining consumer consent, including requirements regarding the manner in which such requests and consents may be obtained. For example, the requests and consents must be easy to understand, must include symmetry in choice, and avoid confusing and manipulative language. Methods that do not comply with these requirements may be considered a “dark pattern” and will not constitute consumer consent.
  • Amending requirements related to a business’s privacy notice. The draft regulations would amend the requirements related to the information that must be included in a privacy notice related to a business’s online and offline practices regarding the collection, use, sale, sharing, and retention of personal information; and an explanation of CPRA rights conferred on consumers regarding their personal information, how they can exercise their rights, and what they can expect from this process.
  • Amending notices required by the CCPA. The draft regulations set forth additional requirements related to the notice at collection, the notice of right to opt-out of sale/sharing, and the “Do Not Sell or Share My Personal Information” link, such as updates to the content of the notices, location of the notices/links, and the effects of certain requests (e.g. “clicking the business’s ‘Do Not Sell or Share My Personal Information’ link will either have the immediate effect of opting the consumer out of the sale or sharing of personal information or lead the consumer to a webpage where the consumer can learn about and make that choice”).  The draft regulations would also amend the notice of financial incentive.
  • Providing instructions for the Notice of Right to Limit Use of Sensitive Personal Information. The draft regulations outline requirements for businesses to comply with a consumer’s rights to limit the use of sensitive personal information. They also provide businesses the option to use an alternative opt-out link to allow “consumers to easily exercise both their right to opt-out of sale/sharing and right to limit, instead of posting the two separate…links.”
  • Amending methods for handling consumer requests to delete, correct, and know. The draft regulations outline additional documentation requirements, as well as guidance on responding to consumer requests, including explanations for denying a request. Notably, in response to a request to know, “a business shall provide all the personal information it has collected and maintains about the consumer on or after January 1, 2022, including beyond the 12-month period preceding the business’s receipt of the request, unless doing so proves impossible or would involve disproportionate effort.” Additionally, a company that intends to collect additional categories of information that are “incompatible” with the originally disclosed purpose must provide a new notice at collection and obtain new consent.
  • Opt-out preference signals. The draft regulations set forth requirements for opt-out preference signals and how businesses should respond to such preferences. Specifically, the draft regulations provide that processing an opt-out preference must be done in a “frictionless manner” and includes examples.
  • Addressing consumer requests for limiting the use and disclosure of sensitive personal information. Businesses will be required to provide two or more designated methods for submitting requests to limit and must, among other things, comply with a request to limit “as soon as feasibly possible, but no later than 15 business days from the date the business receives the request.” All service providers, contractors, and third parties must comply as well. The regulations set forth exceptions to the limitations for using and disclosing sensitive personal information.

The draft regulations also amend provisions related to contract requirements for service providers/contractors/third parties, verification of requests, authorized agents, minor consumers, discriminatory practices, requirements for businesses collecting large amounts of personal information, and investigations and enforcement.

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