FTC to modernize guidance on preventing digital deception

Federal Issues Agency Rule-Making & Guidance FTC Consumer Protection Deceptive Disclosures

On June 3, the FTC announced that it is soliciting public comment on modernizing the agency’s business guidance titled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” which was published in 2013 and provides guidance to businesses on digital advertising and marketing. In seeking public comment on possible revisions, the FTC is seeking information on the technical and legal issues that consumers, the FTC’s law enforcement partners, and others believe should be addressed. The issues include, among other things: (i) the usage of sponsored and promoted advertising on social media; (ii) advertising embedded in games and virtual reality and microtargeted advertisements; and (iii) the usage of dark patterns, manipulative user interface designs used on websites and mobile apps, and digital advertising that pose unique risks to consumers. According to the Commission, this effort “is one of a number of initiatives the FTC is undertaking to tackle dark patterns and digital deception, including issuing a click-to-cancel policy statement, proposing strengthened advertising guidelines against fake and manipulated reviews, arming staff with new tools to investigate dark patterns, and authorizing a Notice of Penalty Offense against deceptive reviews.” Comments close on August 2.