Skip to main content
Menu Icon
Close

InfoBytes Blog

Financial Services Law Insights and Observations

FTC seeks to protect highly sensitive data

Privacy, Cyber Risk & Data Security FTC Consumer Protection Third-Party Drug Enforcement Administration

Privacy, Cyber Risk & Data Security

On July 11, the FTC’s Division of Privacy & Identity Protection published a blog post addressing risks associated with the sharing of highly personal information with strangers, particularly with respect to the use of technology that directly observes or derives sensitive information about users. The FTC noted that aside from location information, which is often automatically generated from consumers’ connected devices, consumers are also actively generating sensitive health information, including personal reproductive data, through apps on their devices. This “potent combination of location data and user-generated health data creates a new frontier of potential harms to consumers,” the FTC warned, pointing to the “ad tech and data broker ecosystem where companies have a profit motive to share data at an unprecedented scale and granularity.” Additionally, once the sensitive information is collected, the FTC said that consumers usually have no idea who has access to it, what the information is being used for, or that companies are profiting from the sale of their data. “The misuse of mobile location and health information–including reproductive health data–exposes consumers to significant harm,” the FTC stated. “Criminals can use location or health data to facilitate phishing scams or commit identity theft . . . and may subject people to discrimination, stigma, mental anguish, or other serious harms.” The FTC reminded companies that it is committed to using the full scope of its legal authorities to protect consumers’ privacy and that it “will vigorously enforce the law” to protect the security and privacy of consumers’ personal information. Companies are advised that sensitive information is protected by several federal and state laws and that making claims that data is “anonymous” or “has been anonymized” may be a deceptive trade practice under the FTC Act if untrue.