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FTC hosts forum on commercial surveillance and lax data security practices

Federal Issues Agency Rule-Making & Guidance Privacy, Cyber Risk & Data Security FTC Advertisement Endorsements Consumer Protection

Federal Issues

On September 8, the FTC hosted a forum regarding its Advance Notice of Proposed Rulemaking (ANPR) on commercial surveillance and data security practices. As previously covered by InfoBytes, the ANPR was issued in August to solicit public comment on “the harms stemming from commercial surveillance and whether new rules are needed to protect people’s privacy and information.” The ANPR noted that there is increasing evidence that some surveillance-based services may be addictive to children and lead to a wide variety of mental health and social harms. The forum featured remarks by FTC Chair Lina M. Khan, Commissioners Rebecca Kelly Slaughter and Alvaro Bedoya, as well as a staff presentation, two panel discussions, and comments from the public. Chair Khan noted in her remarks that the discussion and comments at the forum will be critical in determining the evidentiary basis for proceeding with a rulemaking and whether legal requirements needed for crafting any particular type of rule. However, some observers expressed concern that the FTC’s ANPR could undermine efforts to pass federal privacy legislation. Slaughter noted in her remarks that she “support[s] strong federal privacy legislation, but until there’s a law on the books, the commission has a duty to use all the tools we have to investigate and address unlawful behavior in the market.” Commissioners Slaughter and Bedoya also expressed the need for public engagement to understand commercial surveillance.

The first panel focused on industry perspectives on commercial surveillance and data security. When asked about some of the best practices or potential business models developed by businesses to mitigate consumer harm and protect data, a panelist noted that there are many approaches underway, but the guiding principle is that the process of documentation supports transparency by prompting processes and critical thinking of each step in the mission learning lifecycle. One panelist expressed concerns about businesses tracking personal data, stating that because retailers collect information about their customers when they make purchases online and may recommend related offerings, regulators “should not interfere with these direct relationships.” Another panelist warned against treating all data collection and processes equally, stressing that the FTC should use its enforcement tools against third parties.

The second panel featured consumer advocates discussing interests, concerns, risks, and harms related to commercial surveillance, in addition to mitigating consumer harms and protecting data. The advocates noted, among other things, that the FTC should impose heightened safeguards on sensitive data, such as precise location records and information associated with children. Additionally, the panelists advocated for establishing a regulation and broadening the FTC’s Section 5 unfairness authority that limits widescale tracking. Specifically, one panelist discussed how the FTC should approach a data minimization rule under Section 5, recommending that such a rule should ban secondary use and third-party disclosures. In regard to combating discrimination through data collection and advertising, a panelist noted that shifting data protection responsibilities from individuals onto companies could play an important part to ensure that data-driven algorithms that deliver ads or content are not discriminating against consumers.