California passes UDAAP legislation

State Issues State Legislation California UDAAP DFPI State Regulators

On September 15, the California governor signed AB 1904, which amends Section 1770 of the Civil Code relating to financial institutions and addresses certain provisions under the Consumers Legal Remedies Act. Among other things, the bill prohibits a covered person or a service provider from engaging in unlawful, unfair, deceptive, or abusive acts or practices regarding consumer financial products or services, such as, among other things: (i) misrepresenting the source, sponsorship, approval, or certification; (ii) using deceptive representations of geographic origin; (iii) representing that goods are original or new if they have deteriorated unreasonably or are altered; (iv) advertising goods or services with the intent not to sell them as advertised; and (v) making false or misleading statements of fact concerning reasons for, existence of, or amounts of, price reductions. The bill authorizes the California Department of Financial Protection and Innovation to bring a civil action for a violation of the law. The bill would also make unlawful the failure to include certain information, including a prescribed disclosure, in a solicitation by a covered person, or an entity acting on behalf of a covered person, to a consumer for a consumer financial product or service.