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Financial Services Law Insights and Observations

House committees move forward on data privacy

Privacy, Cyber Risk & Data Security Federal Issues Federal Legislation House Energy and Commerce Committee House Financial Services Committee Gramm-Leach-Bliley State Issues CPPA Consumer Protection

Privacy, Cyber Risk & Data Security

On March 1, the House Subcommittee on Innovation, Data, and Commerce, a subcommittee of the House Energy and Commerce Committee, held a hearing entitled “Promoting U.S. Innovation and Individual Liberty through a National Standard for Data Privacy” to continue discussions on the need for comprehensive federal privacy legislation. House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-WA) delivered opening remarks, commenting that discussions during the hearing will build upon the bipartisan American Data Privacy and Protection Act (ADPPA), which advanced through the committee last July by a vote of 53-2. As previously covered by InfoBytes, the ADPPA (see H.R. 8152) was sent to the House floor during the last Congressional session, but never came up for a full chamber vote. The bill has not been reintroduced yet.

A subcommittee memo highlighted that absent a comprehensive federal standard, “there are insufficient limits to what types of data companies may collect, process, and transfer.” The subcommittee flagged the data broker industry as an example of where there are limited restrictions or oversight to prevent the creation of consumer profiles that link sensitive data to individuals. Other areas of importance noted by the subcommittee relate to data security protections, data minimization requirements, digital advertising, and privacy enhancing technologies. The subcommittee heard from witnesses who agreed that a comprehensive privacy framework would benefit consumers.

One of the witnesses commented in prepared remarks that preemption is key, calling the current patchwork of state laws confusing and costly to businesses and consumers. “Consumers need a strong and consistent law to protect them across jurisdictions and market sectors, and to clarify what privacy rights they should expect and demand as they navigate the marketplace,” the witness said. The witness also stated that the FTC is currently relying on outdated law, noting that while Section 5 of the FTC Act is frequently used, “virtually all of the FTC’s privacy and data security cases are settlements. That means that many of the legal theories advanced, as well as the remedies obtained, have never been tested in court.”

In advance of the hearing, the California governor, the California attorney general, and the California Privacy Protection Agency sent a joint letter opposing preemption language contained in H.R. 8152. “[B]y prohibiting states from adopting, maintaining, enforcing, or continuing in effect any law covered by the legislation, [the ADPPA] would eliminate existing protections for residents in California and sister states,” the letter warned. The letter asked Congress “to set the floor and not the ceiling in any federal privacy law” and “allow states to provide additional protections in response to changing technology and data privacy protection practices.”

Separately, at the end of February, Chairman of the House Financial Services Committee, Patrick McHenry (R-NC) introduced the Data Privacy Act of 2023 (see H.R. 1165). The bill moved out of committee by a 26-21 vote, and now goes to the full House for consideration. Among other things, the bill would modernize the Gramm-Leach-Bliley Act to better align the statute with the evolving technological landscape. The bill would also ensure consumers understand how their data is being collected and used and grant consumers power to opt-out of the collection of their data and request that their data be deleted at any time. Additional provisions are intended to protect against the misuse or overuse of consumers’ personal data and impose disclosure requirements relating to data collection methods, how data is used and who it is shared with, data retention policies, and informed choice. The bill is designed to provide consistency across the country to reduce compliance burdens, McHenry said.