FTC proposes changes to Health Breach Notification Rule
On May 18, the FTC issued a notice of proposed rulemaking (NPRM) and request for public comment on changes to its Health Breach Notification Rule (Rule), following a notice issued last September (covered by InfoBytes here) warning health apps and connected devices collecting or using consumers’ health information that they must comply with the Rule and notify consumers and others if a consumer’s health data is breached. The Rule also ensures that entities not covered by HIPPA are held accountable in the event of a security breach. The NPRM proposed several changes to the Rule, including modifying the definition of “[personal health records (PHR)] identifiable health information,” clarifying that a “breach of security” would include the unauthorized acquisition of identifiable health information, and specifying that “only entities that access or send unsecured PHR identifiable health information to a personal health record—rather than entities that access or send any information to a personal health record—qualify as PHR related entities.” The modifications would also authorize the expanded use of email and other electronic methods for providing notice of a breach to consumers and would expand the required content for notices “to include information about the potential harm stemming from the breach and the names of any third parties who might have acquired any unsecured personally identifiable health information.” Comments on the NPRM are due 60 days after publication in the Federal Register.
The same day, the FTC also issued a policy statement warning businesses against making misleading claims about the accuracy or efficacy of biometric technologies like facial recognition. The FTC emphasized that the increased use of consumers’ biometric information and biometric information technologies (including those powered by machine learning) raises significant consumer privacy and data security concerns and increases the potential for bias and discrimination. The FTC stressed that it intends to combat unfair or deceptive acts and practices related to these issues and outlined several factors used to determine potential violations of the FTC Act.