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Nevada enacts health data privacy measures

Privacy, Cyber Risk & Data Security State Issues State Legislation Medical Data Nevada HIPAA Consumer Protection

Privacy, Cyber Risk & Data Security

On June 16, the Nevada governor signed SB 370 (the “Act”) to enact provisions imposing broad restrictions on the use of consumer health data. The Act is intended to cover health data and persons or entities not covered by the Health Insurance Portability and Accountability Act. The Act defines a regulated entity as a person who conducts business in the state of Nevada or produces or provides products or services that are targeted to consumers in the state that “determines the purpose and means of processing, sharing or selling consumer health data.” Exempt from the Act’s requirements are government agencies, financial institutions and data that is collected, maintained or sold subject to the Gramm-Leach-Bliley Act and certain other federal laws, law enforcement agencies, and third parties that obtain consumer health data from a regulated entity through a merger, acquisition, bankruptcy or other transaction, among others.

The Act increases privacy protections, and outlines several requirements, such as (i) entities must maintain a consumer health data privacy policy that clearly and conspicuously discloses the categories of health data collected and specifies how the data will be used, collected, and shared (including with third parties and affiliates); (ii) entities must obtain voluntary consent from consumers prior to collecting, sharing, and selling their health data, and are required to provide a means by which a consumer can revoke such authorization; (iii) entities are restricted from geofencing particular locations to collect and sell data; and (iv) entities are required to develop specific security policies and procedures. Consumers are also empowered with the right to have their health data deleted and may request a list of all third parties with whom the regulated entity has shared or sold their health data. The Act details prohibited practices and outlines numerous compliance elements relating to access restrictions, responding to consumers, and processor requirements.

Furthermore, a violation of the Act constitutes a deceptive trade practice. While the Act does not create a private right of action, under existing law a court has authority “to impose a civil penalty of not more than $12,500 for each violation upon a person whom the court finds has engaged in a deceptive trade practice directed toward an elderly person or a person with a disability.  Additionally, under existing law if a person violates a court order or injunction brought by the Commissioner of Consumer Affairs, the Director of the Department of Business and Industry, the district attorney of any county in the state or the attorney general, “the person is required to pay a civil penalty of not more than $10,000 for each violation.” Willful violations may incur an additional penalty of not more than $5,000, as well as injunctive relief.

The Act is effective March 31, 2024.