FTC Announces Agenda for Cross-Device Tracking Workshop

FTC Data Collection / Aggregation Privacy/Cyber Risk & Data Security

On November 3, the FTC announced the agenda for its Cross-Device Tracking workshop, which is scheduled to take place on November 16 in Washington, D.C. FTC Chairwoman Edith Ramirez will deliver opening remarks, with FTC Office of Technology, Research and Investigation Policy Director Justin Brookman introducing two panel discussions. The first panel will examine the technology used for cross-device tracking, including how it has evolved, privacy concerns, and how the technology benefits consumers and businesses alike. The second panel will focus on the policy implications of cross-device tracking, such as: (i) the type of data being collected about consumers; (ii) consumer awareness of this type of tracking; (iii) notice to consumers of cross-device tracking and consumers’ ability to give consent; and (iv) industry self-regulation efforts.