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Financial Services Law Insights and Observations

California outlines new data privacy rights

State Issues State Attorney General Privacy/Cyber Risk & Data Security CCPA State Regulation

State Issues

On January 6, the California attorney general issued an advisory explaining consumers’ rights under the California Consumer Privacy Act (CCPA), which took effect January 1. (See previous InfoBytes coverage on the CCPA here.) These rights include (i) the right to request from businesses what personal information they collect, use, share, or sell; (ii) the right to request that businesses and their service providers delete one’s personal information; (iii) the right to opt out of businesses’ disclosure of one’s personal information via “Do Not Sell” links on businesses’ websites and mobile apps; (iv) the right of children younger than 16 to have businesses disclose their personal information only after receiving the child’s opt-in consent (though parents or guardians may consent for children under 13); and (v) the right to non-discrimination should a consumer exercise his or her privacy rights under the CCPA.

In addition to enumerating these consumer rights, the advisory specifies the types of businesses subject to the CCPA, provides information on the state’s data broker registry, and describes consumers’ private right of action in the event of a data breach.

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