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Financial Services Law Insights and Observations

FTC settles with photo app developer over its facial recognition technology

Federal Issues FTC Settlement FTC Act Deceptive Privacy/Cyber Risk & Data Security Enforcement

Federal Issues

On May 7, the FTC announced a final settlement with the developer of a California-based photo app (defendant) for allegedly deceiving consumers concerning its use of facial recognition technology and its retention of the photos and videos of users who previously deactivated their accounts. The FTC filed a complaint in January claiming, among other things, that the defendant violated the FTC Act by misleading users about their ability to control the face recognition feature and remove photos after account deletion. According to the FTC’s complaint, the defendant automatically activated its face recognition feature for all mobile app users except those consumers who lived in Texas, Illinois, Washington and the European Union. The FTC alleged that the defendant also failed to keep its promise to delete the photos and videos of users who deactivated their accounts and instead retained them indefinitely. Under the terms of the stipulated final order, the defendant must “clearly and conspicuously disclose to the User from whom Respondent has collected the Biometric Information, separate and apart from any ’privacy policy,’ ’terms of use‘ page, or other similar document, all purposes for which Respondent will use, and to the extent applicable, share, the Biometric Information; and obtain the affirmative express consent of the User from whom Respondent collected the Biometric Information.” The settlement also calls for the deletion of all photos and videos that were collected from users who requested deactivation of their accounts.