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Financial Services Law Insights and Observations

Virginia passes amendments on CDPA for data deletion

Privacy/Cyber Risk & Data Security State Issues State Legislation Consumer Protection Virginia

Privacy, Cyber Risk & Data Security

On February 25, the Virginia House and Senate passed HB 381, which amends Section 59.1-577 of the Virginia Consumer Data Protection Act (VCDPA) related to consumers’ data deletion requests. Specifically, the amendment provides that a controller that has obtained a consumer’s personal data from a third party “shall be deemed in compliance with a consumer’s request to delete such data . . . by either (i) retaining a record of the deletion request and the minimum data necessary for the purpose of ensuring the consumer’s personal data remains deleted from the business’s records and not using such retained data for any other purpose . . . or (ii) opting the consumer out of the processing of such personal data for any purpose except for those exempted pursuant” to the VCDPA. As previously covered by InfoBytes, the VCDPA was enacted last year to establish a framework for controlling and processing consumers’ personal data in the Commonwealth. The VCDPA, which explicitly prohibits a private right of action, allows consumers to access their personal data; make corrections; request deletion of their data; obtain a copy of their data in a portable format; and opt out of targeted advertising, sale of their data, or “profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.” The bill now heads to the governor.

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