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Financial Services Law Insights and Observations

Utah becomes fourth state to enact comprehensive privacy legislation

Privacy/Cyber Risk & Data Security State Issues State Legislation Utah Consumer Protection

Privacy, Cyber Risk & Data Security

On March 24, the Utah governor enacted the Utah Consumer Privacy Act (UCPA), which establishes a framework for controlling and processing consumers’ personal data in the state. Utah is now the fourth state in the nation to enact comprehensive consumer privacy measures, following California, Colorado, and Virginia (covered by Buckley Special Alerts here and here and InfoBytes here). As previously covered by InfoBytes, under the UCPA, consumers will have rights to, among other things (i) confirm whether their personal data is being processed and access their data; (ii) delete their data; (iii) obtain a copy of their previously provided data; and (iv) opt out of the processing of their data for targeted advertising and the sale of their data. The UCPA also outlines data controller responsibilities, including a requirement that data processors must adhere to a controller’s instructions and enter into a contract with clearly specified instructions for processing personal data. The UCPA also requires controllers to provide privacy notices to consumers disclosing certain information regarding data collection and sharing practices. While the UCPA explicitly prohibits its use as the basis for a private right of action, it does grant the state attorney general excusive authority to enforce the law and seek penalties of up to $7,500 per violation. Additionally, upon discovering a potential violation of the UCPA, the attorney general must give the controller or processor written notice and 30 days to cure the alleged violation before the attorney general can file suit. The UCPA takes effect December 31, 2023.

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