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Financial Services Law Insights and Observations

Delaware Personal Data Privacy Act to protect consumers

State Issues Privacy, Cyber Risk & Data Security Delaware Consumer Protection State Legislation

State Issues

On September 11, Delaware’s governor signed HB 154 (the “Act”), which creates the Delaware Personal Data Privacy Act. The Act ensures that residents of Delaware have the right to be informed about the collection of their personal information, access that information, rectify any inaccuracies, or request the deletion of their personal data held by individuals or entities. The Act will apply to those who conduct business in the State, that “produce products or services that are targeted to residents of the State [of Delaware] and that during the preceding calendar year,” processed personal data of more than 35,000 consumers, or processed the personal data of at least 10,000 consumers while deriving more than 20 percent of their gross revenue from personal data sales. Additionally, the Act mandates that the Delaware Department of Justice conduct public outreach programs to educate consumers and the business community about the Act, starting at least 6 months before the date on which the Act becomes effective.

The Act is effective on January 1, 2025.