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Financial Services Law Insights and Observations

FTC acts against fintech app for misrepresentations made about cash advances

Federal Issues FTC Enforcement ROSCA FTC Act ECOA Regulation B

Federal Issues

On January 2, the FTC issued a complaint and stipulated order against a personal finance mobile application that offers its users short-term cash advances through “floats.” According to the complaint, the defendant misrepresented its claims to induce users into enrolling in a subscription plan. Specifically, the defendant advertised that its users could instantly receive a cash advance larger than available, claimed cash advance limits would increase over time, and promised to make cash available “instantly” for no extra fee.

According to the complaint, employees have admitted that the defendant company “lie[s]” to users. Users allegedly received misleading advertisements that stated how cash advances or “floats” constitute “free money” when there is actually a $1.99 subscription fee listed in tiny font. Additionally, the defendant advertised that users would receive “money in minutes” for “free” with “no hidden fees” despite having to pay a hidden $4 fee to receive their money instantly. The FTC alleges from user responses that many of them would have not enrolled in this program had they known they would be advanced less than promised. Further, the FTC alleges the defendant discriminates against consumers by categorically refusing to provide cash advances to consumers who receive public assistance benefits or derive income from gig work––even after they pay subscription fees.

Under this order, the FTC found the defendant violated the FTC Act, the Restore Online Shoppers’ Confidence Act (ROSCA), as well as ECOA and its implementing rule, Regulation B. The stipulated order, which names the company’s cofounders in addition to the company itself, prohibits the company from further misrepresentations, requires implementation of a fair lending program, requires a simple cancellation mechanism, and provides for a monetary judgment of $3 million.