InfoBytes Blog
FDIC rule seeks to thwart misrepresentations about deposit insurance
On May 17, the FDIC approved a final rule implementing its authority to prohibit any person or organization from making misrepresentations about FDIC deposit insurance or misusing the FDIC’s name or logo. According to the FDIC, the final rule responds to the “increasing number of instances where individuals or entities have misused the FDIC’s name or logo, or have made false or misleading representations about deposit insurance.” To promote transparency on the FDIC’s processes for investigating and enforcing potential breaches of prohibitions under Section 18(a)(4) of the Federal Deposit Insurance Act, the final rule clarifies the agency’s procedures for identifying, investigating, and where necessary, taking formal and informal action to address potential violations, and establishes a primary point-of-contact for receiving complaints and inquiries about potential misrepresentations regarding deposit insurance. The final rule takes effect 30 days after publication in the Federal Register.
In response, the CFPB released Consumer Financial Protection Circular 2022-02 to provide that covered firms are likely in violation of the CFPA’s prohibition on deceptive acts or practices “if they misuse the name or logo of the FDIC or engage in false advertising or make material misrepresentations to the public about deposit insurance, regardless of whether such conduct (including the misrepresentation of insured status) is engaged in knowingly.” As previously covered by InfoBytes, the newly introduced circulars serve as policy statements for other agencies with consumer financial protection responsibilities. Specifically, the Bureau warned that (i) “[m]isrepresenting the FDIC logo or name will typically be a material misrepresentation”; (ii) claiming “financial products or services are ‘regulated’ by the FDIC or ‘insured’ or ‘eligible for’ FDIC insurance are likely deceptive if those claims expressly or implicitly indicate that the product or service is FDIC-insured when that is not in fact the case” (e.g. emerging financial products and services including digital assets and crypto-assets); and (iii) misusing the FDIC’s name or logo creates harm for firms that engage in honest advertising and marketing. CFPB Director Rohit Chopra, as an FDIC board member, announced the Bureau’s support for the final rule. “Misrepresentation claims about deposit insurance are particularly relevant today,” Chopra noted. “FDIC staff has noted an uptick in potential violations in recent years. We are especially concerned about potential misconduct involving novel technologies, including so-called stablecoins and other crypto-assets. While new technologies may yield significant benefits for households, workers, and small businesses, they nonetheless pose risks to consumers who may be baited by misrepresentations or false advertisements about deposit insurance.”
Acting Comptroller of the Currency Michael J. Hsu specifically called out the timeliness of the final rule in light of changes in the marketplace, technological developments, and rapidly evolving consumer behaviors. The final rule “is especially important in light of the growth of nonbank crypto firms and fintechs and their relationships with banks,” Hsu stated. “The potential for consumer confusion about the status of cash held at these firms is high and this final rule will help provide clarity.”